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🔥 In Honor of Lahaina · Hawaii Strong

Marketing That
Moves Islands.

Born in Lahaina. Reborn in Kamuela.

12 years of island marketing legacy — now supercharged with AI and dedicated to rebuilding Hawaii's businesses, one success story at a time.

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In loving memory of Lahaina, Maui — a community, a spirit, a home. We carry your light forward. Hawaii Strong.

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What We Do

AI Marketing for
Every Hawaiian Business

From the Big Island to Oahu — from solo shops to growing enterprises — we bring world-class AI tools and the aloha spirit to every campaign, every day.

AI-Powered Automation

GoHighLevel CRM, intelligent workflows, and automated follow-ups that work 24/7 — so you never miss a lead.

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Custom AI Chat

Round-the-clock intelligent chat agents built for your brand voice. Turn visitors into clients while you sleep.

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HeyGen Video AI

Professional AI-generated video content — your brand story told powerfully without traditional production costs.

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LabelEven Analytics

Data-driven decisions with LabelEven — understand your customers and optimize every marketing dollar.

12
Years of Legacy
24/7
Always Open
4
AI Platforms
Hawaii Businesses
Our Promise

Small Business or Large —
You Deserve the Best

Virtual-first, physically rooted in Kamuela — we're Hawaii's always-on AI marketing partner. Big Island heart, global-scale tools.

Our Story

From the Ashes
of Lahaina

Twelve years of excellence. A devastating loss. And a renewed commitment to rebuilding Hawaii — one business at a time.

Our Journey

A Legacy
Rebuilt

08
2008 — Founded
Hawaii Marketing Group Opens

Established in Lahaina, Maui — serving local businesses with creative marketing strategies rooted in aloha. For 12 years, a pillar of the Lahaina community.

20
2020 — Closed
Business Closes Its Doors

After 12 successful years, the original Hawaii Marketing Group closed. The foundation, however, was never forgotten.

23
August 2023 — The Fire
Lahaina Lost. Hawaii Grieves.

The devastating wildfires claimed historic Lahaina — businesses, homes, and history. The loss was immeasurable. The call to rebuild, undeniable.

NOW
Today — Reborn
Hawaii Marketing Group Returns

Under Nicole Berinobis, we've reopened — powered by AI, grounded in aloha, dedicated to rebuilding Hawaii Strong. Based in Kamuela, open to all of Hawaii, 24/7.

NB
Nicole Berinobis
Founder & Managing Director

Nicole brings a deep love for the Hawaiian community and a forward-thinking approach to AI marketing. When the opportunity arose to honor the legacy of Hawaii Marketing Group while rebuilding something powerful for Hawaii's future, she answered without hesitation.

Her mission: make world-class AI marketing accessible to every Hawaiian business — big or small — and prove that even the hardest losses can become the foundation for something extraordinary.

"We lost so much in Lahaina. The least we can do is make sure the businesses that remain — and the ones yet to come — have every tool to thrive."
What Drives Us

Our Values &
Mission

Built on more than marketing — built on community, resilience, and the belief that every local business deserves a fighting chance.

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Aloha First

Every client relationship begins with genuine care. We treat your business like our own — with respect, transparency, and heart.

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Hawaii Strong

In honor of Lahaina and all we've endured — committed to rebuilding Hawaii's economic strength, one business at a time.

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AI for All

The best marketing technology shouldn't only be for big corporations. We democratize AI tools for every Hawaiian entrepreneur.

Our Services

AI Marketing
Built for Hawaii

Cutting-edge platforms. Island spirit. Available every hour of every day — physically in Kamuela, virtually everywhere.

We Are Open 24 Hours a Day — For Big & Small Business Alike
Our Technology Partners

Powered by the
Best in AI

Handpicked AI marketing platforms — integrated into a seamless strategy built specifically for your Hawaiian business.

CRM & Automation
GoHighLevel

The all-in-one platform replacing your funnel builder, CRM, email marketing, SMS campaigns, and more — unified and automated.

  • Full CRM & pipeline management
  • Automated follow-up sequences
  • SMS, email & social campaigns
  • Reputation management
  • Landing pages & sales funnels
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Conversational AI
Custom AI Chat

Bespoke AI chat agents representing your brand 24/7 — answering questions, capturing leads, booking appointments.

  • Brand-matched conversation style
  • Lead capture & qualification
  • Appointment booking integration
  • Multilingual support
  • Website & social media ready
AI Video Creation
HeyGen

Studio-quality video marketing without the studio price. AI-generated presenters, showcases, and brand stories.

  • AI avatar video production
  • Multi-language video content
  • Social media video ads
  • Brand storytelling videos
  • Product & service showcases
Data & Analytics
LabelEven

Make every marketing dollar count. Deep customer data insights that build smarter campaigns and measure what truly works.

  • Customer behavior analytics
  • Campaign performance tracking
  • ROI measurement & reporting
  • Audience segmentation
  • Competitive market insights
Complete Menu

Everything Your
Business Needs

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Website & Funnel Design

High-converting websites and funnels designed for Hawaiian businesses with local expertise.

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Social Media Management

Consistent, on-brand social presence across Instagram, Facebook, and beyond — automated for you.

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Email & SMS Campaigns

Intelligent drip campaigns and targeted SMS blasts keeping customers engaged and coming back.

Reputation Management

Build and protect your online reputation with automated review requests and response management.

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Local SEO & Google

Get found by Hawaii customers searching for exactly what you offer — optimized for local discovery.

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Paid Ad Campaigns

Google, Meta, and social advertising managed by AI-assisted optimization for maximum ROI.

Get In Touch

Let's Rebuild
Hawaii Together

We're open to all — big businesses, small businesses, everyone. Reach us virtually 24/7 or visit us in Kamuela.

📞 (808) 896-5165 ✉️ nicole@handsdownmarketing.com
Find Us

Always Open.
Always Here.

Physical Location
64-5193 Kinohou Street, #103
Kamuela, Hawaii 96743
Management
Nicole Berinobis, Managing Director
Virtual Service
All Hawaiian Islands & Beyond
Virtual Support
24 / 7
Office · Kamuela
By Appt.
📍
Hawaii Marketing Group HQ
64-5193 Kinohou Street, Suite #103
Kamuela (Waimea), Hawaii 96743

Big Island's beautiful Kohala Coast region
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Tell us about your business and goals. We'll be in touch within 24 hours — no jargon, no pressure, just results.

🌺 Mahalo! Your message has been received. Nicole and the team will be in touch within 24 hours.

Hawaii Strong · Always Here For You
Hawaii Strong

In Honor of Lahaina

A portion of every partnership supports Maui wildfire recovery. When your business grows with us, Hawaii grows stronger together.

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Privacy Policy

Last updated: January 1, 2025

Hawaii Marketing Group ("we," "us," or "our"), operated by Nicole Berinobis, is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your information when you visit handsdownmarketing.com.

1. Information We Collect

We may collect the following types of information:

2. How We Use Your Information

3. Third-Party Services

We use the following third-party platforms that may collect data independently:

4. Cookies

Our website uses cookies to enhance your experience. You may disable cookies through your browser settings, though some features may not function properly as a result.

5. Data Sharing

We do not sell, trade, or rent your personal information to third parties. We may share data with trusted service providers who assist us in operating our website and conducting our business, subject to confidentiality agreements.

6. Data Security

We implement industry-standard security measures to protect your information. However, no method of transmission over the internet is 100% secure.

7. Your Rights

You have the right to access, correct, or delete your personal information. To exercise these rights, please contact us at the information below.

8. Children's Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children.

9. Changes to This Policy

We may update this policy periodically. Changes will be posted on this page with an updated date.

10. Contact Us

If you have questions about this Privacy Policy, please contact:

🌊 Aloha from Hawaii

Marketing rooted in island spirit — powerful enough to move mountains.